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ICECREAM was founded in 2004 by rapper Pharrell Williams and Nigo (founder of A Bathing Ape & Human Made) as an offshoot to Billionaire Boys Club. Like its sister-brand, ICECREAM features classic, casual silhouettes adorned with colorful and imaginative graphics, just targeted at a younger audience.Since its inception—first teased by Pharrell in his feature on Snoop Dogg’s “Drop It Like It’s Hot”—the label has become a mainstay in hip hop and streetwear culture. Focusing mostly on T-Shirts and Sweatshirts, ICECREAM often features all-over prints and designs based around its namesake sweet.
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