Nike Blazer 

NIKE Blazer – The Swoosh gets established

In 1973 NIKE is only nine years old and is by far not as successful as today. What to do? Clearly: A Sure Shot" is needed, a masterpiece, a sneaker that inspires the masses – In the best case it will also feature the new logo, the Swoosh. The NIKE Blazer is released, named after the Portland Trail Blazers – the NBA team just around the corner. The NIKE Blazer is a real high-tech basketball shoe for its time and features a leather upper, a breathable tongue made of mesh and a vulcanized rubber sole. But the most striking feature of the NIKE Blazer is the huge Swoosh. The combination of new technology, eye-catching branding and George "The Iceman" Gervin, who was the first to wear the NIKE Blazer, makes the shoe an instant go-to sneaker – not only in the NBA, but also among fans who see the NIKE Blazer in NBA arenas and on their TV sets at home.

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